top of page
Me @ Twitter Dev Con

My Background

 

I'm an experienced and passionate Design Leader for large tech clients, startups and digital agencies. 

My past projects include leading end-to-end Product Design, UI/UX Research and Service Design for enterprise, consumer, fintech, e-commerce, analytics and SAAS applications.

Past Clients/Employers include: Google, Booking.com, Skype, Yubl, Microsoft, Intel, Adobe, Vodafone, Caixa Bank, Bupa, Pret, Disney, Capital One, Audi, MTV, Ford, ASUS, Amnesty International, Conde Naste, BBC, Razorfish, Sapient, Digitas, Receipt Bank, McKinsey, and startups including Hypothesis, Yubl, Curve and Mintago. 

Project Highlights

Workshops and Collaborative Design

Fitness App - iOS @Bupa

Several concepts were explored and mapped to core user personas and goals. 

Stakeholder reviews and team collaboration played a key part in the design iteration during this phase.

Recommendations

"Dawa has a very unique skill set utilizing both aspects of UX design work and UX research into one package. She has great presentation skills, is not afraid to ask the tough questions, and is a pleasure to work with!"

Kevin S. Program Manager, Google

 

 

"I have worked with Dawa on a 6-month project and I am happy to say that Dawa has been really proactive and knowledgeable about every aspect of interaction design. As a designer she is very detail-oriented and she can provide constructive and valuable feedback on visual design as well, which is a real plus in our industry. Dawa can produce very accurate wireframes, white board exercises and give advice on the final output. Her strengths are definitely precision, attention to details, passion for the product and managerial skills"

Fabio B. Design Lead, Apple

"Dawa was a member of our sprint team and she made invaluable contributions to the UX design of our current and future android products. She understands the requirements and bought unique views that can be implemented."
Surendra D. Senior Engineering Manager Android and iOS Mobile Development, Intel

"Dawa was a great addition to our Ux team. She could always be counted on to bring a fresh perspective to our projects and follow through with reliability. Dawa's experience and talents made her a natural fit for mobile Ux design. She will be missed."
Jim G. Design Director, Intel Mobile Innovation

"I had the esteemed privilege to work with Dawa on a complicated workflow web app for our company CrossCurrent. Being a primary developer on the project it was an absolute dream to have a designer as thoughtful, talented and easy to work with as Dawa. The design principles she came up with were thorough and her wireframes were impeccably presented. What I appreciated about Dawa was that she was very approachable and some of my best and easiest work was developing side by side with her giving tips and recommendations as I went. I believe that the strength of our product was much improved by her work, and would gladly recommend her to anyone seeking a highly qualified, professional UI/UX designer."

Jesse S. Senior Development Manager at AltSource, Inc

"Dawa is a highly competent user experience designer with strong expertise in mobile and responsive design. She brought valuable insight to the SapientNitro UX team at Vodafone UK where she worked on the mobile 'Help & Support' section of the website. Her attention to detail together with her technical understanding helped to deliver a useful, usable and well-considered solution. I recommend her without hesitation!"
Dominic W, Sapient Nitro 

"Dawa and I worked together on a web user survey study for MTV's video on demand service. Dawa was responsible for designing the survey, collecting the data, carrying out statistical analysis on the user data and creating detailed finding reports. Furthermore, she expertly led an in-lab usability study on the client's prototype, and a diary study/focus group with the target audience. 

Dawa provided the client with phenomenal insights and displayed excellent presentation skills in her delivery of her findings to MTV and was an asset to the team and I would not hesitate to work with her again."

Cameron B, MTV

"I worked alongside Dawa at Skype. She was the UX resource on the re-design for Skype.com (Skype's consumer facing website). Dawa contributed intelligent UX solutions and delivered high fidelity wireframes of her ideas. She is a great resource to have on any team, easy to collaborate with and is design / UX savvy. I look forward to working with her again in the future and would recommend her in a heartbeat."

Alex, Skype

"I had a great experience managing Dawa during the length of her contract at Adobe. Her ramp up time was minimal and her impact immediate. She provided us with smart design that met both user needs and was implementable within our schedule. If you are looking for a competent designer who knows their craft and can deliver - you'll be well served speaking with Dawa."

Dan C,  Director - Adobe XD

"I was working with Dawa on a six month project for Prudential Retirement to design the user experience strategy for a plan administrator website. Dawa picked up on the financial information for retirement plans right away, and took a leading role in designing the interactions and data displays for one of the major site sections. Dawa completed most of her work independently without the need for much guidance. She could always be relied on to have her work completed on time, and with the extra thought put in to deliver more than what was asked for. Dawa's work was well received all around, and I can only recommend her for any future projects."

Martin K, Director of Experience Design, Retail at TD Ameritrade

bottom of page